G-LabG-Lab Studio

Direct bookings · Guest history · AI-ready

Turn a booking into a returning guest.

Take the booking. Recover the openings. Know who actually came, build reviews worth reading, and bring the right guests back.

No marketplace No commission Your guests stay yours
Works on your existing website, or as a standalone booking page.
  • Restaurants & cafés
  • Salons & barbers
  • Beauty & wellness
  • Studios & classes
  • Clinics & practices

Different capacity. Same guest journey. Tables · chairs · rooms · class spots · appointments

Everything it does, in one screen

Book. Fill. Know. Review. Return

Five stages of the same guest, one system. Each one is a place a business quietly loses money — or loses the guest.

No marketplace in the middle

Your bookings. Your guests. Your relationship

Marketplaces rent you demand and charge a fee every time somebody books — including the regulars who were already yours. G-Guest converts the traffic you already own: your site, Google, social, word of mouth, AI answers.

€0

per booking, ever

Yours

guest base, exportable in one click

€49/mo

flat — or included with Growth

AI-ready

a booking interface assistants can call

Live on this page — not a mockup

Don't read about it. Make a real booking

This is the live G-Guest widget running against a demo business. Pick a date, a time and an available spot, exactly as your customer would.

g-lab.studio/book/demo

The same engine books tables, appointments, rooms or class spots. It goes onto your website with one line of code — your name, your capacity, your brand.

Book

One booking system. For people and AI

Customers book real availability directly, and confirmation is instant. You keep the relationship and pay nothing per booking.

  1. Your site or booking page
  2. Real availability
  3. Confirmed

An assistant joins at the same availability layer — not a separate product, and not a form it has to click.

Fill

A cancellation shouldn’t mean lost revenue

When a booked spot opens up, G-Guest moves through the waitlist by itself. Nobody phones people one by one, and the opening doesn’t quietly disappear from the day.

  1. Full
  2. Guest joins the waitlist
  3. Capacity opens
  4. Next in line is told

Oldest request first, one person per opening. The spot is not held — it goes to whoever books first, and the message says so.

Know

A booking isn’t a visit

Future bookings don’t make somebody a regular, and cancellations certainly don’t. G-Guest remembers who actually came, tells a confirmed visit from a presumed one, and builds guest status out of real history.

Notes ride along — “window table”, “allergic to nuts”, “prefers Anna”. The base is yours to export in one click.

  1. New
  2. Returning
  3. Regular

A cancellation is not a visit

A future booking is not a visit

Review

Five stars say you’re good. Details say what you’re good for

After a visit, G-Guest asks for the detail that makes a review useful: what the customer experienced, and why they came. Requests rotate across the destinations you choose instead of pushing everyone to one platform.

  1. Visit happened
  2. Prompt about the experience
  3. The platform you chose

“Quiet enough to work in” answers a question that “great place!” never will — for a person reading it, and for an assistant recommending you.

Return

Bring guests back without becoming annoying

Return messages go only to guests who chose to stay in touch, use real visit history, and check recent contact before another marketing message is allowed. Confirmations and reminders are operational and always go through.

Sometimes the right message is no message.

  1. Guest agreed
  2. Contacted recently?
  3. Yes — silence
  4. No — eligible

Waitlist, visit history and the review layer — all of it, flat.

Built around the way your business books

Restaurants & cafés

Books
Tables and seats
Comes back for
Repeat visits

Salons & barbers

Books
Appointments, chairs, specialists
Comes back for
Next service

Beauty & wellness

Books
Appointments, rooms, practitioners
Comes back for
Repeat treatment

Studios & classes

Books
Classes, spots, instructors
Comes back for
Next class

Clinics & practices

Books
Appointments and practitioners
Comes back for
Follow-up visit

Different capacity.
Same guest journey:

book · visit · remember · return

G-Guest books within a day — slots, appointments, seats and class spots. Multi-night stays are not something it models today, so we don’t sell it for that.

Your team’s side

Everyone who needs the booking sees it. Nobody needs your login

Booking alerts go to the phones that actually run the shift — the owner, the floor, the front desk. Staff access opens the day’s bookings and nothing else: your settings, your guest base and your exports stay yours.

  1. Owner phone
  2. Shift phone
  3. Front desk
  4. One live booking view

Nothing is required from you. That’s the whole point.

Friday — today

4 bookings · 9 people

Owner view
18:30Marta S.2 peopleconfirmed
19:30Jonas & Ana4 peopleconfirmed
20:00 — blocked — private event
21:00Louis R.3 peopleconfirmed
reminders sent automatically guest base: 312

Nothing to confirm, nothing to answer — the day is simply ready.

Your capacity, your team, your guest base.

How a booking flows

One booking, and everything stays yours

No marketplace in the middle taking a cut and keeping your guests. The whole path runs on your own site — and ends with you.

Your own site

A guest arrives on your site — not a marketplace

Books a real slot

Picks a time and is confirmed on the spot

Becomes a guest

Named, reminded, and remembered next time

You keep the money

No per-booking cut — not even on regulars

Contacts stay yours

The guest book is yours to keep and export

The platforms rent you diners and keep the list. Here, the guest was always yours.

And yes, AI can book it

We measured how far an assistant actually gets. The study below is restaurant-specific — 200 Amsterdam restaurants, one method, one week. It is evidence about the booking gap, not a claim about salons or studios.

Measured, Amsterdam 2026

Every step loses half the restaurants

We ran 200 Amsterdam restaurants through the same checks, in the same conditions, on the same day. This is how far each one gets before an AI stops being able to do anything.

79%158/200Has a working websiteyou can be read at all

79 drop out here

39.5%79/200Booking path a machine can seea route exists, not just a phone number

47 drop out here

16%32/200Booking form an agent can readreal date, time and party fields

16 drop out here

8%16/200Agent with a browser reaches the endonly the guest's own details remain

16 drop out here

0%0/200Bookable without a browseran assistant calls the interface directly

G-Guest sits on this last rung. Not one restaurant in the sample publishes a booking interface an assistant can call. Ours does, and independent agents have used it to create confirmed reservations.

n=200 · random sample, fixed seed · Amsterdam municipality · July 2026 · no reservation was ever submitted

Every venue we measure gets an Agent-Ready Booking Score — the public method behind our research. Installing G-Guest is one way to raise yours: the agent-booking measure moves the day the widget goes live, and we re-measure to prove it.

€49 a month, flat. No fee on a single booking.

Three ways to take a booking

A marketplace, the booking widget bolted onto a site builder, and your own system. They look alike from the outside and are not.

MarketplaceBasic booking widgetG-Guest
Who owns the guestThe marketplaceYou, in their databaseYou, exportable any time
Cost per bookingA fee on every oneUsually noneNone, ever
Real visit historyTheir side onlyRarelyYes — visits, not just bookings
Waitlist on a cancellationSometimesRarelyYes, automatic
Review follow-upTo their platformRarelyTo the platforms you choose
Return messagesTheir marketingNoYours, with consent and a silence rule
Bookable by an AI assistantInside their appNoYes, from your own site

If a marketplace genuinely brings you new customers, keep it — some places run both. What many discover is that most of their bookings were coming from their own name all along.

One flat price. No fee every time you succeed

€49 a month standalone, or included with the Growth plan. Cancel any month.

Best way

Included with Growth

On the Growth plan G-Guest is simply included — worth €49/mo on its own, yours for as long as you’re on the plan. Together with your Google run for you, reviews answered and AI visibility.

  • G-Guest included — no separate fee
  • Site free with Growth (billed monthly)
  • Monthly results report
See the Growth plan

On its own

The whole guest layer, standalone on any G-Lab site: bookings, waitlist, visit history, review follow-up and the return engine. Flat price, no commissions, cancel anytime.

€49 /mo

No per-booking fees. Your guest base stays yours.

Already have a G-Lab site?

Every G-Lab website takes booking requests. G-Guest makes them bookings

A request

  • Lands in your email, and only there
  • You confirm each one yourself
  • An assistant can ask for a booking

With G-Guest

  • A real slot, confirmed in seconds, day or night
  • Reminders send themselves — no-shows drop
  • An assistant completes the booking end to end
  • Every visit grows a guest base that is yours

Want this on your own site? Start with the free 15-second check.

Free Online Presence Diagnostic

Not sure where to start? Get your score first

A 60-second check of your website, Google presence and socials — then a concrete plan by email.

FAQ

G-Guest — frequently asked questions

What kinds of businesses can use G-Guest?

Anything with a calendar and limited capacity: restaurants & cafés (tables and seats), salons & barbers (appointments, chairs, specialists), beauty & wellness (rooms and practitioners), studios & classes (class spots and instructors), clinics & practices (appointments).

Different capacity, same guest journey: book, visit, remember, return.

One honest limit: G-Guest books within a day — slots, appointments, seats, class spots. Multi-night stays are not something it models today, so we don't sell it for that.

How is G-Guest different from a booking form, or from a booking widget?

Three jobs that look alike from the outside and are not.

A form takes a request. Somebody still has to read it, check the book and write back, and that somebody is you, usually at eleven at night. Until you reply, the customer has nothing but hope.

A widget takes a booking and keeps it. The booking tools bolted onto site builders do confirm a slot, but your guest list lives in their system, and to software your booking page is just a picture. You are renting the tool and lending them your customers.

G-Guest is your own booking system, on your own site. Somebody picks a real slot and is confirmed on the spot. A taken slot can't be booked twice. Reminders go out by themselves. A cancellation goes to the waitlist instead of vanishing. Every visit — not every booking — grows a guest history that is yours, exportable any time.

And one thing none of the others do: it is open to software, not just to people with a mouse. An assistant can read your real availability and create a confirmed booking without ever touching the form. In our latest research on Amsterdam restaurants, not one of the 200 we tested published a booking interface an assistant could call.

What happens when somebody cancels?

Two things, both automatic.

The spot goes back on sale. If anyone joined the waitlist for that day, G-Guest works the queue — oldest request first, one person per opening, so a single freed spot doesn't summon six people to race for it. We don't hold the spot: it goes to whoever books first, and the message says so plainly.

The cancellation is not counted as a visit. They don't become a returning guest, and no post-visit follow-up is sent to somebody who never came.

Does my guest history count bookings, or actual visits?

Visits. A booking three weeks from now doesn't make somebody a regular, and a cancellation certainly doesn't.

G-Guest keeps them apart: future bookings, cancellations and no-shows on one side, real visits on the other — and it distinguishes a confirmed visit from a presumed one. Guest status (new → returning → regular) is built from the visits, so what you see is what happened.

Names, contacts, visit counts and notes are all yours, exportable in one click.

Will G-Guest keep messaging my customers?

No — and this is deliberate.

Only with consent. Return messages go only to people who ticked the box, and only after a visit that actually happened. One unsubscribe ends it for good.

And there is a silence rule. Before any marketing message, G-Guest checks when that person last heard from you. If it was recent, the message doesn't go. Sometimes the right message is no message.

Confirmations and reminders are operational, not marketing — those always go through.

How do review requests work?

After a visit, G-Guest asks for the thing that makes a review useful: what the person experienced, and why they came. "Quiet enough to work in on a Tuesday" answers a question that "great place!" never will — for a human reading it, and for an assistant recommending you.

Requests rotate across the destinations you choose instead of pushing every single customer to one platform. You set the list; the rotation is automatic.

How fast can it go live?

A day or two. Tell us your hours, days off and anything to block (holidays, private events) — one message is enough. We build your booking page and your capacity — tables, chairs, rooms, class spots — run a test booking, and you're live. Nothing for you to install.

How do I hear about a new booking — and can my staff use it?

The moment somebody books, you get the confirmation instantly — by email, by Telegram, or both at once. You pick; change it anytime.

It's built for a real team, not one login shared around:

  • Booking alerts reach the phones that run the shift — owner, floor, front desk, as many as you need
  • Staff get their own link to run the day — see today's bookings, seat, move or add somebody — without touching your settings or exporting your guest base
  • The owner sees everything: the full guest base, settings, hours, reports, export
  • Everyone works off one live view, so the floor and the phone never double-book the same slot
I already use a booking platform or marketplace. Should I switch?

Honest answer: they're different tools. A marketplace is a demand channel — its app puts you in front of people who don't know you, and it charges for that: a monthly fee plus a cut of every booking, including the regulars who were already yours.

G-Guest is not a marketplace. It's your own booking system, on your own site:

  • It converts the traffic you already own — Google, social, AI answers, regulars — at €49/mo flat, no per-booking fees, ever
  • Your customers stay yours — names, visits and contacts belong to you, not to a platform
  • AI-bookable — assistants book you directly through your site

If the marketplace genuinely brings you new customers, keep it — some places run both. What many discover is that most of their bookings were coming from their own name all along.

Can an AI assistant really book through it?

Yes — that's the point. G-Guest publishes live availability in a way assistants can read, so an AI acting for a customer picks a real slot and completes a confirmed booking end to end. As more people ask an assistant where to go and let it book, you're already the business it can act on.

Is my guest base really mine? What if I cancel?

Yours, always — export it anytime, no questions.

If you cancel: the live booking flow stops, but your data is preserved, nothing is deleted. Come back and it switches on again the same day. We keep clients with a system that works, not with locked doors.